Enhance Your Brand Image With Contemporary Business Cards

Your first impression can also the last, or so goes a dictum. Wherever you go for your work or business, your business card is the first thi...

Brand Transparency - Why Your Bottom Line Depends on It

Consumers want greater transparency in their everyday purchases. As our technology grows, we have become more and more educated about our de...

Brand Your Event for Maximum Impact

At some point in all of our businesses we will likely host an event. If you sell a product, that could mean a limited time only sale, a ...

5 Ways to Increase Brand Engagement

No one likes a one-way conversation. Have you ever been on the phone or speaking with someone in person and had the feeling that the person ...

Simple Ways to Upgrade Your Brand

Ever since Beyonce and Jay-Z came out with the song "Upgrade Ya" it's hard to hear the word upgrade without singing it. The ly...

How to Build Your Brand Style Guide - What's Included and Why It's Helpful

I learned most of what I know about branding from really big companies. Working in a corporate environment with Fortune 100 companies gave m...

Making the Emotional Branding Connection

Top brands know how to make an emotional connection with you before you're even ready to purchase. Sometimes, even years before. I can r...

Brand-Aid - One Audience Branding Together

If you are anything like me, you like to be liked. It feels good to be part of something doesn't it? Let's face it, people long to b...

Applebee's - Good Will Branding

Since it's veterans day I took time to think about how thankful I am for my freedom and for all the veterans and active duty military pe...

Brand Transparency - Why Your Bottom Line Depends on It

Consumers want greater transparency in their everyday purchases. As our technology grows, we have become more and more educated about our de...

Evaluating the Brand Experience

Happiness is more than just a state of mind and Tony Hsieh, CEO of Zappos, has grown the company to a billion dollar brand to prove it. Tony...

Redefining How Brands Are Using The Color Pink

There aren't many companies that choose the color "pink" to represent their brand, and for good reason. Pink is often associat...

Gooseneck Lighting for Retail Merchandising

The retail business has changed its face drastically in the past 20 years. Many retail establishments have started unveiling themed environm...

Don't Forget the Promotional Products for the Company Holiday Party

One of the favorite events of the holiday season is the company holiday party. These types of parties run the spectrum when it comes to them...

Choosing The Right Promotional Gifts To Carry Your Message

Selecting the most appropriate promotional gifts needs a lot of creative thought. You might consider the type of people that you are giving ...