There aren't many companies that choose the color "pink" to represent their brand, and for good reason. Pink is often associated with immaturity, lace and intimacy. Rarely is it associated with brilliance in business. Well, Pink Magazine and Tom Boy Tools are two brands that have each taken the color pink and are redefining our perspectives.
My first experience with Pink Magazine was as a project manager. I was charged to place a conference ad for a very large financial firm and Pink Magazine's subscriber profile matched our target audience: smart, savvy business owners and executive trailblazers.
I was surprised to discover it, and delighted by its bold choice to name the magazine "pink." By this brand Pink has been turned on its side to represent women who embrace femininity, strength, power and passion. And it works. The magazine, and the events they sponsor, have developed a reputation of excellence and empowerment.
In the same way another brand, Tom Boy Tools, has "embraced" the color pink, though their journey to pink was not initially considered. In fact, when Tom Boy Tools launched they deliberately branded themselves with the motto "no pink tools."
At that time they chose blue to represent their brand because they thought pink would portray the tools as cheap and poor quality and that they wouldn't be taken seriously. Their customers thought otherwise and eventually Tom Boy Tools launched the Pink Tool Kit with phenomenal success.
It's not easy to choose you brand colors, that's for sure... but isn't it comforting to know that you can always change them (with a little careful planning, of course).
If you need a bit of direction it's good to look outside of your industry for inspiration. Look to an industry that is completely unrelated to yours but that uses creative solutions in their advertising and business model. You may find the perfect combination to express your unique product or service.
Another trick that you can use is to look at photos from the past 2 years. Look at special occasions and everyday moments where you are completely filled with joy. Do you have on a certain color or family of colors in them? (such as earth tones, vibrant colors, etc) This often indicates your core personality trait and the type of "identity" that will be easiest to stand behind and execute.
Beatrice Johnston, Director of Brand Excitement, is founder of the Brand Visibility System®, the proven step-by-step program that helps you to gain more visibility, opportunity and prosperity in your small, service based business. To get your F.R.E.E. Beginner's Guide and receive her weekly tips and exercises on boosting your brand visibility, visit http://www.BrandExcitement.com
Article Source: http://EzineArticles.com/?expert=Beatrice_Johnston
My first experience with Pink Magazine was as a project manager. I was charged to place a conference ad for a very large financial firm and Pink Magazine's subscriber profile matched our target audience: smart, savvy business owners and executive trailblazers.
I was surprised to discover it, and delighted by its bold choice to name the magazine "pink." By this brand Pink has been turned on its side to represent women who embrace femininity, strength, power and passion. And it works. The magazine, and the events they sponsor, have developed a reputation of excellence and empowerment.
In the same way another brand, Tom Boy Tools, has "embraced" the color pink, though their journey to pink was not initially considered. In fact, when Tom Boy Tools launched they deliberately branded themselves with the motto "no pink tools."
At that time they chose blue to represent their brand because they thought pink would portray the tools as cheap and poor quality and that they wouldn't be taken seriously. Their customers thought otherwise and eventually Tom Boy Tools launched the Pink Tool Kit with phenomenal success.
It's not easy to choose you brand colors, that's for sure... but isn't it comforting to know that you can always change them (with a little careful planning, of course).
If you need a bit of direction it's good to look outside of your industry for inspiration. Look to an industry that is completely unrelated to yours but that uses creative solutions in their advertising and business model. You may find the perfect combination to express your unique product or service.
Another trick that you can use is to look at photos from the past 2 years. Look at special occasions and everyday moments where you are completely filled with joy. Do you have on a certain color or family of colors in them? (such as earth tones, vibrant colors, etc) This often indicates your core personality trait and the type of "identity" that will be easiest to stand behind and execute.
Beatrice Johnston, Director of Brand Excitement, is founder of the Brand Visibility System®, the proven step-by-step program that helps you to gain more visibility, opportunity and prosperity in your small, service based business. To get your F.R.E.E. Beginner's Guide and receive her weekly tips and exercises on boosting your brand visibility, visit http://www.BrandExcitement.com
Article Source: http://EzineArticles.com/?expert=Beatrice_Johnston