Pitch Anything is a book that I would never ever in a very long time have read if I didn't have a little buzzing thing inside my head called Ed Dale telling me, "you have got to read this book, you have got to read this book, read this book, just read this book, best book of the Milennium" etc
So I read this book. Yesterday. At one time. In six hours. With notes.
I don't usually do that.
So why on earth did it catch my attention?
Well life is a pitch isn't it? In business you are consistently attempting to sell your products but in such a lot of ways you are attempting to sell yourself. This book is about getting the position of the Alpha person in the room without being an a***hole about it. Let's come clean, if Mother Theresa of Calcutta can do it to some high visibility surgeons in California then everyone can do it and she never truly came across as an a***hole did she?
It's about controlling the situation by employing Frames. It's about being funny and engaging and it's about winning with your pitch.
The book is drafted in a conversational style which befits somebody writing it with the requisite 10,000 hours of training. It comes easily to the author nevertheless it is presented in a way that's easily followed. The point to note is taking the concepts and applying them.
Anyhow yesterday I went into lockdown to read the book, something I never do. I even turned off the Facebook notifications and ignored Twitter the entire afternoon. The iPad was the tool for reading and the iPhone for taking the notes (Doubtless a very bad idea as it slowed me down - Note to self, next time use the PC to take notes, make a mind map or maybe use paper heaven forbid)
One thing did get through to me.
A phone call I had been waiting for from a customer about a place sale. I thought would it be exciting to apply the concepts I have read about so far to this chat and play around a bit?
So I did.
And I sold the house. Satisfied the seller about the price offer using a better "Frame".
So to wrap up the review, I'm sold on this. Are you?
Get it here. It's worthwhile. http://www.entrepreneursolo.com/pitchanything.
So I read this book. Yesterday. At one time. In six hours. With notes.
I don't usually do that.
So why on earth did it catch my attention?
Well life is a pitch isn't it? In business you are consistently attempting to sell your products but in such a lot of ways you are attempting to sell yourself. This book is about getting the position of the Alpha person in the room without being an a***hole about it. Let's come clean, if Mother Theresa of Calcutta can do it to some high visibility surgeons in California then everyone can do it and she never truly came across as an a***hole did she?
It's about controlling the situation by employing Frames. It's about being funny and engaging and it's about winning with your pitch.
The book is drafted in a conversational style which befits somebody writing it with the requisite 10,000 hours of training. It comes easily to the author nevertheless it is presented in a way that's easily followed. The point to note is taking the concepts and applying them.
Anyhow yesterday I went into lockdown to read the book, something I never do. I even turned off the Facebook notifications and ignored Twitter the entire afternoon. The iPad was the tool for reading and the iPhone for taking the notes (Doubtless a very bad idea as it slowed me down - Note to self, next time use the PC to take notes, make a mind map or maybe use paper heaven forbid)
One thing did get through to me.
A phone call I had been waiting for from a customer about a place sale. I thought would it be exciting to apply the concepts I have read about so far to this chat and play around a bit?
So I did.
And I sold the house. Satisfied the seller about the price offer using a better "Frame".
So to wrap up the review, I'm sold on this. Are you?
Get it here. It's worthwhile. http://www.entrepreneursolo.com/pitchanything.
About the Author:
Graham Hunt is a Businessman living in Spain. There are doubtless more snowboarders living in Jamaica than true Entrepreneurs in Spainbut he tries. You'll be able to find plenty of other articles about Entrepreneurship and other topics on the blog Graham writes for Geezers on the Blog