How Custom T-Shirts Can Be Effective Marketing Tool

Its funny that more small business owners do not know about one of the most powerful marketing tool at their disposal:giving out custom t-shirts. Not only is this form of marketing cheaper than most other forms but its a technique that will keep paying huge dividends for years to come.

Why is this form of advertising so great, you might ask? Simply put it allows you to easily have multiple individuals become a walking billboard for your company. Imagine having 20-30 people during any given month spend their whole day walking around your town or city with your company's sign in their hand. Think about them going everywhere with it. Now picture them doing this several times a month, for several years and not expecting or wanting to get paid for doing it. Does that sound crazy? Maybe it is but that is exactly what happens when you give someone a t-shirt with your company logo and information printed on the front or back of it.

Everyone likes to get free stuff. It does not matter if its cheap, expensive, promotional or plain they love the idea of getting something for nothing. Look how people clamor and almost run each other over at a sporting event when free t-shirts are being given out. Look how seemingly sane and normal individuals go nuts when an event is happening and free items, probably made in Asia at.50 a piece, are being handed out on a first come first serve basis.

People could care less that they are advertising for you. They do not realize that they are doing it and if they did they still would not care. All they know is that they received a free shirt and will wear it until for whatever reason they cannot any longer.

There are many places that you can use to give out your t-shirts. But first, to get the biggest bang for your marketing dollars make sure they contain your logo, address, phone number and a brief slogan or phrase that describes what your company does. People should have have to guess what you do when they see it. You want someone reading it to instantly get what you have to offer.

After you have that part down you can begin to brainstorm how to give them out. It could be a child's sporting event, the mall, a large event, a giant sale you are having or in an open area like a park. If you live in a large city you can even try handing them out downtown. You will find that most people, no matter where you are, will not be opposed to receiving a complementary shirt without any obligation.

Many large companies use this form of advertising because it works so well. You most likely did not even realize it until you read this article. Whenever you go to a pro sports game, attend a concert or visit a major event you will notice some big names like Wells Fargo, Nike, and Pepsi passing out custom tees. After doing this for several decades they all have thousands of people on any given day advertising for them.

I you would like to find a company that specializes in custom shirt printing please visit this website. Many online retailers of this particular service allow you to make your own shirts online. You can customize them to have whatever text, photo or logo you want. After you are satisfied you send it in to them, they print it and then send it to you. It can take less than a week.

You can also check out another article about advertising your business by making custom t shirts and giving them out either at random or to current customers.

Article Source: http://EzineArticles.com/?expert=Wesley_A_Barras

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