I am confident that you so often happens : you go to the web site and ustromlete all its attention to the text of ignoring any advertising. Maybe the first couple of times you look at how my ad unit, but then you can simply start to ignore them. Call it "blindness" to AdSense. Blindness AdSense is the subject is becoming increasingly vital due to the fact that more and more people participating in the AdSense system. Let's try to delve into the problem.
The perception is that the closer advertising to the text, the more visitors click on the advertisement. This strategy is increasingly suffering from the fact that the permanent site visitors with relevant content will no longer pay attention to advertising. The more visitor familiar with the content of your site, the easier the visitor as a filter for advertising. This is not a trend, it's just a culmination of several factors.
First, AdSense has achieved world domination, or anything like that. AdSense blocks can be seen everywhere format blocks static and unchanging. Provided a variety of units, but they are all marked Google. Of course, you can change the color, size, etc., but the inscription Google would always appear in the corner of each ad unit.
Second, the development of the Internet slowed slightly (go already). Due to the volume of users on the Internet decreased ad units no longer attract visitors. Moreover, as I have said, if your site is very useful and up-to-date information, in time, a number of visitors who will learn to "filter" ad units Google, and will not pay attention to advertising. It begs the question as to the attention of visitors on advertising?
One experiment! Although units are the same, you can always change the color. Each time, making minor adjustments, but do not forget that the advertising should "merge" with the site! Create an environment that the visitor, particularly permanent, saw no great difference. For example : frame. They all tried to camouflage the background site. Make them slightly darker than the background color, not only to frame much higher. Light the lead visitors stop and draw attention to the fact that he was trying to make in advertising. Try this method applied to the text of advertising.
Small changes in the advertising can work miracles! The idea is simple : people accustomed to the blocks together with the content of the site. And now they have suddenly started to be a little bit more than usual! Once a visitor sees this change his mind automatically destined for the ad text. This would raise the likelihood that the visitor interested in the fact that the advertising! You can also try changing the size of blocks. Any changes would attract visitors.
The key to effective testing every day to make one small change. Thus you will be able to determine how the change has brought results. Try this technique, and you will immediately feel the result!